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How to Win Retailers and Influence Them

Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.

15/05/2017

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If you want to get your product on the much sought-after, limited availability shelf space of a liquor store retailer, first and foremost you have to befriend them. Only then do you have a chance to win their trust and influence them to buy your product over the many others clamoring for their attention. 

Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library. 

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