Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

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How a Boutique Importer Embraced the Natural Wine Movement

Distribution

Jenny Lefcourt, the founder of Jenny & François Selections talks about introducing natural wines to the New York market, shares advice on how importers can stand out in a competitive marketplace and explains why the market for natural wines has really taken off in recent years.

12/02/2025