Retail buyers are good at what they do because they train and work hard to get the most and the best out of any sales negotiation. To do that they need to know how distributors and importers think and what skills they can bring to the table.
It’s helpful to start out by looking at the environment you currently occupy and how pressures become primary motivators directing your business.
The world has got enough Chardonnays, Sauvignon Blancs and Malbecs. It does not need another critter-driven wine label. What it does need are brands, but how does an importer know what is going to be an effective, game changing brand that genuinely connects and engages with their target consumer?
Know about the Grignano Winery, located in a classic and beautiful Tuscan landscape surrounded by farmhouses, cypress trees, vines and olive trees.
When it is Hard, his Mindset is to Roll Up the Sleeves and Get on with the Job.