Larry Lieberman, owner of Lieber Fine Wines & Spirits dives deep into the ins and outs of running a distribution business.
Retail buyers are good at what they do because they train and work hard to get the most and the best out of any sales negotiation. To do that they need to know how distributors and importers think and what skills they can bring to the table.
For boutique importers and distributors, the ability to launch a new wine brand in the U.S. market is already challenging enough when the wine comes from a region that is familiar to American wine drinkers
Dale Carnegie shared his tips on how to make friends in 1936 and some of his principles are just as relevant today as they were many decades ago. What works to win over retailers in today’s market though? To find out, we speak with Stephen Fahy, Sales Director and Senior Buyer at the Wine Library.
It’s helpful to start out by looking at the environment you currently occupy and how pressures become primary motivators directing your business.