You might not be a stranger when it comes to wine selling to restaurants, but a few pointers always help in those crucial moments when you're making your big pitch.
The world has got enough Chardonnays, Sauvignon Blancs and Malbecs. It does not need another critter-driven wine label. What it does need are brands, but how does an importer know what is going to be an effective, game changing brand that genuinely connects and engages with their target consumer?
2020 Baron De Ley Rioja Rosado wins the top score for a rose at the 2021 Sommeliers Choice Awards making it Rosé Wine Of The Year. The wine is made by Baron de Ley in Spain and imported by Carolina Wine Brands in the USA.
2021 Sommeliers Choice Awards unveils the best wines that consumers can drink at restaurants, bars and hotels.
Sales reps are often the only point of contact a retail customer, or on-trade operator will ever have with a wine importer and distributor. But how much care and attention are giving to their well being?