You might not be a stranger when it comes to wine selling to restaurants, but a few pointers always help in those crucial moments when you're making your big pitch.
The world has got enough Chardonnays, Sauvignon Blancs and Malbecs. It does not need another critter-driven wine label. What it does need are brands, but how does an importer know what is going to be an effective, game changing brand that genuinely connects and engages with their target consumer?
Jenny Lefcourt, the founder of Jenny & François Selections talks about introducing natural wines to the New York market, shares advice on how importers can stand out in a competitive marketplace and explains why the market for natural wines has really taken off in recent years.
2021 Sommeliers Choice Awards unveils the best wines that consumers can drink at restaurants, bars and hotels.
The much-awaited results of the 2020 Sommeliers Choice Awards are out now.