Bev Route

News and Insights for Alcoholic Beverage Importers & Distributors

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How Wine Retailers Can Effectively Manage Unsold Inventory

Sometimes, wine shops end up with too much inventory. This challenge is fairly common and can be approached in a few ways.

25/02/2020

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The buyers at wine retailers spend a lot of time carefully reviewing and selecting wines that they feel will work well on their shelves. After wines are brought in, retailers will create marketing content to spread the word to their customers via e-newsletters or specials on their store homepages. Bottles are put on the shelves according to how the store is organized regarding the country, region, grape variety, etc.

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