One of the biggest misconceptions about bulk wines is that they are “cheap” wines for the most part. While it is true that millions of gallons of inexpensive wines are traded in the bulk wine market most people are surprised to learn how many high-quality wines are traded from very desirable regions, and even single vineyards, like Bordeaux, the Napa Valley and choice areas of Australia and South America to name just a few. This session at IBWSS Conference by Tim Hanni will clear all your myths about bulk wine and how wineries can leverage in this space.

Tim Hanni, one of the first two Americans to earn the title of Master of Wine is a professionally trained chef and international consultant to the Wine industry. Hanni is the author of “Why You Like the Wines You Like; Changing the way the world thinks about wine.”

This paradigm-changing book focuses on expanding wine enjoyment by understanding the factors that influence personal wine preferences while eliminating counter-productive myths and misinformation. The Wine and Spirits Education Trust in London has recently adopted, and

Now teachers, his principles of Flavor Balancing and pairing wines to the diner, not the dinner. Hailed by the Wall Street Journal as “The Wine Anti-Snob,” Tim is an innovator, researcher, renegade and a relentless crusader against wine snobbery.

At the heart of this crusade is a quest to find the fundamental elements that shape our taste preferences, and to understand, embrace, and cultivate the interest of all wine consumers, not just a select few. Hanni continues to research on understanding the physiology and neuroscience that determine consumer beverage preferences and buying behavior, engineered in cooperation with noted Cornell University researcher Dr. Virginia Utermohlen, MD.

His mission is to eliminate wine myths and misunderstandings so all wine consumers have a stronger voice and easier means to enjoy the wines they love.

Join him on July 26th at his session: From Plonk to Cult Wines, Myths About the Bulk Wine Industry Cleared

Grab your IBWSS Conference seat and learn How to Grow Your Control and Private Label Profits.