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USA Spirits Ratings is now supported by New York Drinks Guide that has been introduced this year by the event owners, the Beverage Trade Network, to act as a platform to help promote and share the stories of the brands, wineries and importers of the products that make up is medal and trophy winners.
The Guide also goes behind the scenes at many of the city’s top bars, pubs and restaurants to talk first hard to those working there and share their experiences of what drinks are selling and why.
For brands looking to grow their consumer awareness, entering the 2021 USA Spirits Ratings is a great way to get in front of global drinks enthusiasts. Winners of the 2021 Competition will be promoted on BTN’s consumer drinks platforms giving entrants great exposure in international capital cities. The winners in the separate Beers, Wines, and Spirits competitions can now look forward to added publicity in key markets around the world thanks to The Beverage Trade Network.
The global city guides will act as the city’s online portal focused on the culture of drinks in that city. For example, Los Angeles Drinks Guide’s no #1 goal is to offer an insider’s guide to the city that aims to be the source of your information on global and local drinking culture. The online portal is set to become the best guide, and anyone visiting these cities as they connect with the top bartenders and sommeliers, owners of bars, restaurants, and pubs around NYC, and across the USA as well.
With the help of the Consumers Drinks Guide, you can go from, “I have no idea what wine to buy while staring at the discount section at your local supermarket” to “Have you tried this Manto Negre from Mallorca” or “I know this amazing hidden bar that we have to go to”. Not only will you find what you’re looking for in the drinks industry, but you will also get to learn about wines, beers, spirits, and the industry as a whole from industry experts. BTN’s ongoing investment in building consumer awareness for its medal winners will help the winners get more traction globally.
USA Spirits Ratings: Spirits judged by Quality, Value, and Packaging. Entries are now open for spirits brands. For spirits brands looking to gain wider recognition within the U.S. marketplace, the USA Spirits rating event is a fantastic opportunity to get in front of the industry’s most influential tastemakers.
For spirits to stand out in the USA Spirits Ratings, they have to perform well in each of three separate judging criteria:
Quality. All spirits will be initially tasted blind to assess their quality and how drinkable they are for consumers in their target area.
Value for money. Spirits will then be assessed to see how much value for money they are offering their target spirits drinkers at that price point.
Packaging and design. As the majority of spirits is bought with our eyes, the USA Spirits Ratings will recognise spirits that stand out on the shelf, or on a back bar, and will assess how well suited that design or packaging is to their target consumer group and at that price point.
Time to enter
The closing date for the 2021 USA Ratings is June 30, 2021.
The 6th annual USA Trade Tasting is all set to happen in Chicago on October 12-13.
Operations and Management
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