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This Year’s Theme For IBWSS SF Is “Bulk Up Your Bottom Line”

2018 International Bulk Wine & Spirits Show (IBWSS) in San Francisco will focus on ways that market participants can increase their overall profitability.

26/03/2018



The 2018 International Bulk Wine & Spirits Show (IBWSS) in San Francisco will give participants from around the world a unique hands-on opportunity to learn how they can leverage trends within the bulk wine and spirits industry to grow their business and become more profitable.

In recognition of that fact, the theme of this year’s event will be “Bulk Up Your Bottom Line.” The event will build on the phenomenal success of the inaugural IBWSS event in San Francisco held in July 2017. It will include a trade show expo where buyers and sellers can interact, as well as a full two-day business conference featuring some of the leading names within the wine & spirits industry. Topics will include best practices within the bulk wine, bulk spirits and private label industry, ways to maximize ROI from existing infrastructure, and new ways to reach customers.

The show, organized by Beverage Trade Network, will bring together suppliers, retail buyers, importers and distributors in the very heart of California’s wine industry. “We’re really excited about bringing together some of the biggest names within the bulk wine and spirits industry in 2018 and helping them grow their businesses,” said Sid Patel, CEO of Beverage Trade Network.

Looking ahead, the IBWSS San Francisco event will emphasize several unique ways that participants can bulk up their bottom line, such as by:

Meeting potential new partners: The IBWSS San Francisco show has been set up to provide a platform for wineries and distilleries to talk face to face with producers, brokers, and suppliers at each stage of the bulk supply chain;

Receiving specialized knowledge of the bulk and private label marketplace: Talks, seminars, and workshops at IBWSS San Francisco have all been set up to provide participants with key practical advice on every aspect of working in bulk and private label channels;

Gaining an international perspective: Another key aspect of IBWSS San Francisco is that it truly is international. There will be exhibitors from the United States, Australia, Western Europe, South America and South Africa. There will also be the chance to hear directly from producers and wineries in all the main wine producing countries;

Obtaining unique consumer insights: An important component of the upcoming event will be dedicated to helping participants get a solid grasp on the rapidly changing attitudes of customers. Participants at IBWSS San Francisco will have the chance to hear from leading marketing and advertising experts.

Learning more about private labels and national chains: The panel of speakers includes past buyers of leading national chains of the U.S., giving you insight on how to work with them on private label programs.

LIST OF SPEAKERS

--Tom Baril, Sales Consulting Partner, Equinox Technology Partners

--Pau Roca Blasco, Secretary General of the Spanish Wine Federation

--Kevin Boyer, President & CEO, Custom Wine

--Jessica Brady, Marketing & Sales Development Manager, JF Hillebrand USA

--Michael Brughelli, Director of Winery & Grape Sales and Acquisitions, Turn Key Wine Brands

--Jeffrey P. Cody, Wine Buyer, Whole Foods

--Christian de Ryss, Managing Partner, Equinox Technology Partners

--Steve Dorfman, Partner at Ciatti Company

--Eric Guerra, Chief Sales and Marketing Officer, Terravant Wine Company

--Tim Hanni, MW, Speaker at Napa Wine Academy

--Jim Kopp, Director of National Accounts at The Thornhill Companies

--Larry McGinn, Founding Member, IMI Agency

--Kevin Mehra, President & Founder, Latitude Beverage

--Ben Salisbury, President, Salisbury Creative Group

--Jose Santos, President & CEO, Enartis USA

LIST OF CONFERENCE TOPICS

At IBWSS San Francisco 2018, you will hear first-hand from a group of very accomplished leaders within the wine and spirits industry. Topics for discussion at this year’s event include:

“Global Wine Market Update and Opportunities” – Discover the latest trends and opportunities in the global bulk wine market;

“How To Build a National Private Label Brand” – Learn solid tips on marketing, branding, sales and distribution for private label brand owners, breweries and distilleries;

“Setting Up Your Sales Channels and Process to Double Your Revenue” – Find out how to build your sales process and break it down to various components in order to grow your top line;

“Tips For Retailers To Effectively Merchandise and Price Their Private Labels” – Learn how mainstream wine retail pricing can impact your private label sales as well as how to set up promo retail pricing;

“Procurement To Fulfillment For Private Label Clients” – Get insights on custom wine procurement, packaging, and fulfillment for private label clients;

“How To Optimize Shipments of Bulk Wine and Spirits and Save” – Find out your options for shipping bulk wine spirits, either across the world or across the country.

“Putting the Sales Back Into Your Sales Team” – Learn how to improve sales performance and squeeze every last drop of potential from your sales team;

“Cracking the Code of National Account Sales” – Do a deep dive into getting national accounts, including the inside story on how to pitch to big-box chains;

“Bulk Wine Business For Today” – Obtain unique insights into how to become more competitive within the bulk wine industry;

“5 Key Steps to Building a Control Brand That Scales” – Get insights into a 5-step “RAPID” approach to building a control brand that achieves escape velocity;

“Blending For Profits” – Learn tips for creating profitable wine brands and avoiding common problems in blending;

“Bulk Wine Financial Benchmarks” – Find out how to optimize the balance of your cost of goods and other factors in order to maximize your profits.

In short, IBWSS San Francisco 2018 will offer an unmatched, comprehensive view of the bulk and private label wine market. For anyone looking to become part of this rapidly growing market, this event offers the perfect opportunity to meet potential partners and learn more about new strategies for boosting the bottom line.

ABOUT BEVERAGE TRADE NETWORK

Beverage Trade Network (BTN), the organizer of IBWSS San Francisco 2018, is the leading online platform dedicated to connecting the global alcoholic beverage industry. Throughout the year, Beverage Trade Network organizes events around the world to raise awareness of key industry trends and provide a central destination for the leading names in the industry to meet and connect.

WHEN AND WHERE

July 25 & 26, 2018, South San Francisco Conference Center, San Francisco

If you are looking to grow your bulk and private label business in the U.S. market, IBWSS San Francisco is your best platform to grow. Book your spot today.

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